Learning Objectives

After studying this chapter, you should be able to:

17.1: Describe the basic ideas behind sales and operations planning.

17.2: Describe the benefits of sales and operations planning.

17.3: Demonstrate the sales and operations planning process and its key features.

17.4: Compare the options for influencing demand and supply in implementing a sales and operations plan.

17.5: Identify alternative sales and operations planning strategies for product families.

17.6: Use the trial-and-error method to develop a sales and operations plan.

17.7: Explain the benefits of sales and operations planning in supply chains.

17.8: Describe sales and operations planning for service firms.

17.9: Detail the importance of sales carbon operations planning.

17.10: Describe the ethical issues that can arise in sales and operations planning.