Watch the Strategist Interviews created by the authors for contemporary insights and advice from experienced strategists.

STEVE SHALLHORN: CEO OF GREENPEACE

Corporations, States, Security and NGOS

How do organizations outside the private sector view and manage strategy? What differences and similarities exist between sectors? Steve Shallhorn, CEO of Greenpeace of Australia, has extensive experience in developing and enacting strategy at grassroots and managerial levels. He provides a fascinating insight into how Greenpeace approaches strategy and what it is like staring down the barrel of a gun!

In this video you will learn about:

• A non-profit activist campaigning organization [01:18]
• Defining strategy [04:56]
• How to come up with good strategy [09:52]
• Using the media for campaigning [11:57]
• The Greenpeace brand [16:48]
• The future of campaigning [19:35]

HARRY BAYEEN: MANAGING DIRECTOR OF DELTARES

Corporations, States, Security and NGOS

This video features Harry Bayeen, managing director of water defence company Deltares. Harry draws on his own experience to talk through the skills needed and give advice to aspiring strategists – including lessons learnt from his dog!

In this video you will learn about:

• Defining strategy [03:06]
• How to develop a strategy [05:09]
• Skills needed for defining a strategy [06:54]
• Judging the success of strategy implementation [08:18]
• Balancing public and private interest [09:37]
• Challenge of collaborative research [11:36]
• How to become a strategist [15:21]
• Staying up to date [17:10]
• Advice for students of strategy [18:43]

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