Learning Objectives

Learning objectives for each chapter have been provided to help you keep track of the key concepts you need to master in each chapter.

By the end of this chapter you will be able to:

  1. Define globalization and identify several misconceptions about it
  2. Understand theories of the Multinational Enterprise (MNE)
  3. Grasp different approaches to how multinational enterprises internationalize
  4. Understand the phenomenon of being ‘born global’
  5. Explain the strengths and weaknesses of different multinational global strategies
  6. Understand supply chains and their political dimensions
  7. Understand the specificities of the BRICs and their strategies