Strategy: Theory and Practice
Strategist Interviews
Watch the Strategist Interviews created by the authors for contemporary insights and advice from experienced strategists.
MARIA ATKINSON: GLOBAL HEAD OF SUSTAINABILITY AT LEND LEASE
Strategy, Ethics, Sustainability
Sustainability means development that meets the needs of the present without compromising future generations in meeting their needs. Maria Atkinson talks about her success in incorporating sustainable practices into a global organization and answers the question of whether there has to be a trade-off between the environment and economics.
In this video you will learn about:
- Sustainability and corporate social responsibility [01:00]
- A day of a strategist [03:25]
- Sustainability and business sense [6:23]
- The strategy-making process [09:24]
- Sustainability dance and advice for students [11:20]
Sustainability Strategist
In this video Maria explains her work as a sustainability strategist, consulting, providing advice and mentoring to various projects and initiatives.
In this video you will learn about:
- Current trends and innovation [00:52]
- How to make decisions in complex and uncertain business environments [03:54]
- Start-ups and entrepreneurial ventures [05:54]
- Managing innovation and leading others [07:54]
- Vision and being your true self [08:53]