Additional Videos

Watch and learn! The following videos have been highlighted in your textbook and have been specifically chosen by the authors to align with the information covered in this chapter and to help you prepare for your coursework, exams and placements.

Zara videos

http://www.businessinsider.com.au/zara-dominating-beating-competition-fashion-industry-2015-7?r=US&IR=T]

http://www.bloomberg.com/news/videos/b/9d447818-61e8-4afb-ae68-e42c4c0843c5]

 

Jay Barney videos

 

Resource-Based View lecture