Learning Objectives

Learning objectives for each chapter have been provided to help you keep track of the key concepts you need to master in each chapter. 

By the end of this chapter you will be able to:

  1. Understand the importance of differences in competitive environments
  2. Explain what competitive advantage is and how it can be achieved
  3. Distinguish different types of industries
  4. Understand and analyse the role of industry competitive forces and generic strategic positioning
  5. Analyse the macro environment and know about how it can affect strategic choices
  6. Appreciate the role of strategic groups