Watch the Strategist Interviews created by the authors for contemporary insights and advice from experienced strategists.

OLIVER FREEMAN: MANAGING DIRECTOR OF THE NEVILLE FREEMAN AGENCY

Scenario Planning

This video features Oliver Freeman, a leading figure in scenario planning internationally, and one who has successfully led many international organizations through scenario-planning projects. Oliver provides valuable insights into the ‘how’ and ‘why’ of scenario planning.

In this video you will learn about:

• What scenario planning is [00:11]
• The scenario planning Q-U-E-S-T [02:50]
• How scenarios supplement traditional planning [10:58]
• Skills for scenario planners [13:18]
• Benefits for the organization [15:47]

DAVID DEVERALL: MANAGING DIRECTOR AND CEO OF PERPETUAL LIMITED

Unique Strategies: Financial Service Industry

Traditional strategic theories are no longer seen as the ideal template for the tertiary sectors. This video features David Deverall, managing director and CEO of Perpetual Limited, and analyses strategies developed within this new paradigm, in particular focusing on the rise of resources and knowledge as the two main factors altering more traditional views.

In this video you will learn about:

• Strategy as a dynamic beast [07:56]
• The strategy-making process [12:22]
• How to implement strategy [16:32]
• Board composition and the role of communication [19:23]
• Advice for students of strategy [22:13]

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