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JAMES BRADFIELD MOODY: FOUNDER AND CEO OF SENDLE

Growing and Gaining Traction as a Start-Up

James Bradfield Moody is the CEO and founder of Sendle, a circular economy logistics company that unlocks and makes available the idle back haul in courier vehicles. In this video James explains how to grow and gain traction as a start-up business within a segment of the parcel delivery market that is traditionally dominated by monopolies.

In this video you will learn about:

• Starting and growing a business [01:03]
• Understanding industry dynamics and trends [02:25]
• Start-up business strategy [06:08]
• Mastering traction channels [08:36]
• Working with others [10:05]
• Making decisions as a team [11:30]
• Staying motivated [14:39]

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