Watch the Strategist Interviews created by the authors for contemporary insights and advice from experienced strategists.

JAMES GOTH: PARTNER AND MANAGING DIRECTOR OF THE BOSTON CONSULTING GROUP (BCG)

Competitive Performance

James Goth, a partner and managing director at the Boston Consulting Group, provides a unique insight into the specific relationship between strategy and competitive advantage, defining what developing a strategy means for an organization and how a consulting firm can support that process.

In this video you will learn about:

• The three roles of the strategy consultant [01:44]
• BCG’s contribution to strategy [03:06]
• Why firms need good strategies [04:57]
• The strategy-making process [07:21]
• What makes a good strategist [10:13]
• Predictions for the future of strategy [12:05]

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