Quiz

Test you understanding of key chapter concepts by working through this quiz. You can check your answer by clicking on the arrow to the right or on what you think the correct answer is.  The correct answer will then be revealed to you for that question. 

1. ______ is usually defined as the creation of novelty that provides economic value through the creation of new products and services.

  1. Invention
  2. Innovation
  3. Managerial sophistication
  4. All of the above

Answer:

b. Innovation

2. According to Marceau, innovation often requires:

  1. The establishment of new work practices
  2. Money
  3. A change of the CEO
  4. All of the above

Answer:

a. The establishment of new work practices

3. ______ is often confused with or mistaken for _____.

  1. Innovation/invention
  2. New product development/organizational change
  3. Change/innovation
  4. Invention/managerial change

Answer:

3. Innovation/invention

4. The smartphone and the iPad are both examples of:

  1. New inventions
  2. New brands
  3. Innovations
  4. None of the above

Answer:

4. Innovations

5. Innovation often or always involves:

  1. Money
  2. A supporting organizational structure and ethos
  3. Learning
  4. All of the above

Answer:

d. All of the above

6. _______ means doing new things.

  1. Product innovation
  2. Service invention
  3. Improvisation
  4. None of the above

Answer:

a. Product innovation

7. _______ fundamentally changes the products offered.

  1. Severe invention
  2. Total elimination
  3. Radical innovation
  4. Rapid invention

Answer:

c. Radical innovation

8. A ______ is defined as an evolving ecosystem that is created from many interconnected pieces.

  1. platform
  2. mechanism
  3. structure
  4. management style

Answer:

a. platform

9. According to Schumpeter, which notion describes the ‘process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one’?

  1. Creative absorption
  2. Creative imaginary
  3. Creative destruction
  4. None of the above

Answer:

c. Creative destruction

10. According to Christensen, what is the reason that sustaining technologies do NOT produce innovation?

  1. They improve the performance of existing products rather than replace them
  2. They need more investment
  3. They are obsolete
  4. All of the above

Answer:

a. They improve the performance of existing products rather than replace them