Weblinks to act as supplements in your studies and provide a greater breadth of information.

Click on the following links, which will open in a new window.

Mindtools website

• https://www.mindtools.com/pages/article/newTMC_05.htm

The BGC Matrix

• http://www.valuebasedmanagement.net/methods_bcgmatrix.html

Strategy as Practice

• http://www.s-as-p.org/

Storytelling

• http://www.convinceandconvert.com/content-marketing/3-ted-talks-that-uncover-the-secrets-of-storytelling/

US Weekly article

• http://www.usmagazine.com/celebrity-news/pictures/celebrity-ceos-stars-run-business-empires-boss-2014110/41123#ixzz3Wm4JHCGn)

Victoria Beckham's Clothing Line

• http://www.independent.co.uk/life-style/fashion/news/victoria-beckhams-clothing-sales-double-to-30-million-in-one-year-9944529.html

The Economist article

• http://www.economist.com/node/1109770

Timothy Devinney article

• http://theconversation.com/all-talk-no-action-why-company-strategy-often-falls-on-deaf-ears-12788]