Student Resources

Each chapter is supported by select resources to help you in your study:

  • Action plan
  • Learning objectives
  • Multiple choice quizzes to test your understanding
  • Video interviews with experienced strategists
  • Additional videos to aid your learning
  • Journal articles to expand your knowledge
  • Helpful links to further resources

The book as a whole is supported by:

  • Flashcards created from the glossary

Just click on the links to the left.