Learning Objectives

After reading this chapter, you should be able to:

  1. Identify and describe three qualitative research designs: phenomenology, ethnography, and grounded theory.
  2. Describe netnography and autoethnography.
  3. Distinguish between the different contexts in which participants self-describe.
  4. Distinguish between the three forms of bias that may occur when using the participant as observer role.
  5. Describe Grounded Theory