Learning Objectives

After reading this chapter, you should be able to:

  1. Describe the difference between the four different types of surveys.
  2. Explain how response rates to survey research can limit the interpretation of survey results.
  3. Identify how to appropriately handle and administer surveys.
  4. Describe the steps involved in survey research.
  5. Describe the five common types of correlational designs.
  6. Identify and describe the direction and strength of a correlation.
  7. Explain how causality, outliers, and restriction of range can limit the interpretation of a correlation coefficient.
  8. Explain how linear regression can be used to predict outcomes.