After reading this chapter, you should be able to:

1. Explain what makes an idea interesting and novel.
2. Distinguish between a hypothesis and a theory.
3. Distinguish between induction and deduction.
4. Describe the process of conducting a literature review.
5. Identify four ethical concerns for giving proper credit.
6. Describe the “3 Cs” of conducting an effective literature review.
7. Distinguish between a confirmational and a disconfirmational strategy.
8. Explain the issue of publication bias.