After reading this chapter, you should be able to:

1 Identify and construct open-ended, partially open-ended, and restricted survey items.

2 Identify 10 rules for writing valid and reliable survey items.

3 Describe methods of administering written surveys and interview surveys.

4 Explain how response rates to surveys can limit the interpretation of survey results.

5 Identify how to appropriately handle and administer surveys.

6 Identify and describe the direction and strength of a correlation.

7 Explain how causality, outliers, and restriction of range can limit the interpretation of a correlation coefficient.

8 Explain how linear regression can be used to predict outcomes.

9 Compute the Pearson correlation coefficient and linear regression using SPSS.