After reading this chapter, you should be able to:

1 Explain what makes an idea interesting and novel.

2 Distinguish between a hypothesis and a theory.

3 Distinguish between induction and deduction.

4 Describe the process of conducting a literature review.

5 Identify four ethical concerns for giving proper credit.

6 Describe the “3 Cs” of conducting an effective literature review.

7 Distinguish between a confirmational and a disconfirmational strategy.

8 Explain the issue of publication bias.