Click on the following links. Please note these will open in a new window.

First, read “CandE awards: An interview with Kevin Grossman” by Amy Onorato in Forbes at https://www.conveyiq.com/blog/talent-acquisition-spotlight/kevin-grossman-talent-board/

Second, watch Christina McClung from Capital One at The CandE awards on YouTube https://www.youtube.com/watch?v=oXHwMEo4j2A (5 minutes).

After reading Chapter 7 and the materials above, please address the following questions:

1. What do you think Grossman means by “candidates are customers?”
2. In what ways does the recruitment process resemble strategic marketing initiatives?
3. What is the importance of communication in the recruitment and selection process?
4. Who do you think is a recruiter’s “true” customer: the hiring manager or the candidate? Why?
5. Do you think employers should solicit feedback from candidates regarding the recruitment and selection process? Why or why not?