Organizational Behavior
First Edition
Learning Objectives
Chapter 7
- Define the term creativity and describe the views of creativity.
- Discuss the importance of creativity and innovation to organizations.
- Describe the creativity links.
- State the characteristics of creative individuals.
- Discuss in detail creativity as a behavior.
- List and describe the stages in the creative process.
- Discuss the various roles in the creative process.
- State the impediments to creativity.
- Discuss how to foster creativity in organizations.
- Describe the techniques and tools applied to fostering creativity.
- Describe how to enhance your personal creativity.