Introducing Communication Research: Paths of Inquiry
Fourth Edition
Learning Objectives
This chapter will help you:
- Explain the concept of inferential statistics and how they differ from descriptive statistics.
- Describe the normal curve and its significance to inferential statistics.
- Explain the concept of statistical significance and its relevance to interpreting research findings.
- Describe and compute a t test.
- Explain the concept of analysis of variance.
- Compare and contrast the concepts of correlation and regression.
- Define Type I and Type II errors.