Recommended Readings

There are many books and journals available on communication research, as a visit to your campus library will indicate. Many journals ranging from administrative theory to women’s studies may also focus on human communication. A few key journal titles are listed below. Chapter 4, “You Could Look It Up: Reading, Recording, and Reviewing Research,” will move us on to developing more relevant, targeted lists of readings.

Journal Article 9.1: Araujo, T., Wonneberger, A., Neijens, P., & de Vreese, C. (2017). How much time do you spend online? Understanding and improving the accuracy of self-reported measures of internet use. Communication Methods and Measures, 11(3), 173–190.

Description: This article explores the use of self-reported internet surveys and their quality.

Journal Article 9.2: Cobanoglu, C., Warde, B., & Morco, P. J. (2001). A comparison of mail, fax and web-based survey methods. International Journal of Market Research, 434(4), 441–452.

Description: Compares three survey methods for response rate, response time, and cost.

Journal Article 9.3: Heinz, M. (2018). Communicating while transgender: Apprehension, loneliness, and willingness to communicate in a Canadian sample. SAGE Open, 8(2), 1–17.

Description: The author uses a mixed-methods study to explore the experiences of Canadian transgender people.

Journal Article 9.4: Rosenthal, J. (2006, August 27). Precisely false vs. Approximately right: A reader’s guide to polls. The New York Times. The Public Editor. Retrieved from

Description: Discusses the problem of bad polls, reporting and misreporting bad polls, and how bad polls can undermine confidence in good polls.

Journal Article 9.5: Voorveld, H. A. M. (2019). Brand communication in social media: A research agenda. Journal of Advertising, 48(1), 14–26.

Description: The article explores future research possibilities on brand communication in social media.