There are many books and journals available on communication research, as a visit to your campus library will indicate. Many journals ranging from administrative theory to women’s studies may also focus on human communication. A few key journal titles are listed below. Chapter 4, “You Could Look It Up: Reading, Recording, and Reviewing Research,” will move us on to developing more relevant, targeted lists of readings.

Journal Article 13.1: Daymon, C., & Holloway, I. (2010). Qualitative methods in public relations and marketing communications (2nd ed.). New York, NY: Routledge.

Description: A guide to planning, implementing, and writing research in the applied fields of public relations and marketing.

Journal Article 13.2: Denzin, N. K., & Lincoln, Y. S. (Eds.). (2005). Handbook of qualitative research (5th ed.). Thousand Oaks, CA: Sage.

Description: A summary volume on qualitative research.

Journal Article 13.3: Garcia, A. C., Standlee, A. I., Bechkoff, J., & Cui, Y. (2009). Ethnographic approaches to the Internet and computer-mediated communication. Journal of Contemporary Ethnography, 38(1), 52–84. doi: 10.1177/0891241607310839

Description: A summary and discussion of many aspects of online ethnography.

Journal Article 13.4: Krueger, R. A., & Casey, M. A. (2017). Focus groups: A practical guide for applied research (3rd ed.). Thousand Oaks, CA: Sage.

Description: Covers the practicalities of planning and running a focus group and analyzing and reporting results.

Journal Article 13.5: Moore, J. (2018). From “I’m Never Having Children” to Motherhood: A critical analysis of silence and voice in negotiations of childbearing face. Women’s Studies in Communication, 41(1), 1–21.

Description: Using performative face theory and in-depth interviews, the author explores how women negotiate motherhood.

Journal Article 13.6: Pieta, A. (2016). How do Muslim women who wear the niqab interact with others online? A case study of a profile on a photo-sharing website. New Media & Society, 19(1), 67–80.

Description: The article identifies women who wear the niqab and their representations in “traditional” media.

Journal Article 13.7: Sloop, J. M. (2014). Learning to perform. Text & Performance Quarterly, 34(1), 108–110.

Description: The article explores the benefits of performance studies.