This chapter will help you:

• Identify major publics for research findings and explain why each of them is important.
• Describe the format and style of a conventional scholarly research report.
• Explain why the format and style of scholarly reports are necessary when writing for a scholarly audience.
• Explain how writing for interest groups and news media differs from writing scholarly papers.
• Discuss the advantages and disadvantages of websites, blogs, and podcasts for disseminating and explaining research findings.
• Explain the advantages and disadvantages of graphics versus text for explaining research findings.
• Explain how reporting research findings can have ethical implications.