Introducing Communication Research: Paths of Inquiry
Web Resources
Click on the following links. Please note these will open in a new window.
Web Link 1: Council of American Survey Research Organizations (CASRO)
Description: This site has links to industry groups, colleges, and universities doing research and research databases, and a code of ethics.
Web Link 2: Gallup
Description: A research company known for studies of attitudes and behaviors of employees, customers, students, and the public. Check Gallup’s Methodology Center for information on the variety of methods used to track public opinion.
Web Link 3: Harris Interactive
Description: Provides information on Harris Interactive’s research specializations and methodologies. The Harris “Vault” provides survey results as far back as the 1960s. The Harris Poll Online provides a sign-up opportunity for students who wish to participate in polls as well.
Web Link 4: National Centre for Research Methods, University of Southampton
Description: A training unit on online research methods for the social sciences.
Web Link 5: National Opinion Research Center at the University of Chicago
Description: Known for its national surveys of public opinion. See also the online booklet explaining surveys produced by the National Opinion Research Center at www.whatisasurvey.info.
Web Link 6: Pew Internet, Science & Tech Project
Description: Visit the above web address for information on downloading Pew raw survey data for your own analysis. Also view the methodology section of any of the survey reports for details on sampling, survey methods and weighting of samples.
Web Link 7: Roper Center for Public Opinion Research
Description: The Roper Center for Public Opinion Research is a leading archive of social science and public opinion data. The data range from the 1930s to the present. Most of the data are from the United States, but over 50 nations are represented.
Web Link 8: Survey Research Laboratory (SRL) of the University of Illinois at Chicago
Description: The above SRL links page provides links to research organizations, research ethics codes, sampling, and data analysis.
Web Link 9: Web Survey Methodology
Description: A European university resource on web survey methodology
Web Link 10: World Association for Public Opinion Research
Description: See especially the WAPOR code of ethics at https://wapor.org/about-wapor/code-of-ethics/.
Web Link 11: QuestionPro
Web Link 12: Zoomerang
Description: The above three sites give you the ability to create surveys, collect data, and analyze data.