This chapter will help you:

• Identify the advantages and disadvantages of experiments as research methods.
• Describe the basic experimental design.
• Explain the concept of control in experimental design.
• Discuss the concept of random assignment in experimental design and why it is important.
• Explain the concept of factorial design in experiments.
• Compare and contrast between-subjects and within-subjects experimental design.
• Explain the concept of validity in experimental design and identify the threats to validity.
• Explain the advantages and disadvantages of online experiments.