Recommended Readings

There are many books and journals available on communication research, as a visit to your campus library will indicate. Many journals ranging from administrative theory to women’s studies may also focus on human communication. A few key journal titles are listed below. Chapter 4, “You Could Look It Up: Reading, Recording, and Reviewing Research,” will move us on to developing more relevant, targeted lists of readings.

Journal Article 11.1: Brubaker, P. J., Church, S. H., Hansen, J., Pelham, S., & Ostler, A. (2018). One does not simply meme about organizations: Exploring the content creation strategies of user-generated memes on imgur. Public Relations Review, 44(5), 741–751.

Description: An exploration of how online publics are engaging with organizations by creating memes.

Journal Article 11.2: Lindlof, T. R., & Taylor, B. C. (Eds.). (2011). Qualitative communication research methods (3rd ed.). Thousand Oaks, CA: Sage.

Description: Shows with examples how qualitative studies are designed, conducted, and written.

Journal Article 11.3: Paunksniene, Z., & Banyte, J. (2013). Methodological issues in online qualitative consumer behavior research. Socialines Technologijos, 3(2), 261–277. Retrieved from

Description: Discusses methodological issues related to online qualitative consumer behavior research.

Journal Article 11.4: Vandenbosch, L., Vervloessem, D., & Eggermont, S. (2013). “I might get your heart racing in my skin-tight jeans”: Sexualization on music entertainment television. Communication Studies, 64(2), 178–194.

Description: The study examines the culture of sexualizing the (female) body in music entertainment by conducting a quantitative content analysis analyzing 9,369 scenes from 1,393 music videos broadcast on Belgian music channels.