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Learning Objective: 4-4: Explain what active learning is, how it can be achieved, and how it impacts adjustment.

West, B., Moore, H., & Barry, B. (2015). Beyond the Tweet: Using Twitter to Enhance Engagement, Learning, and Success Among First-Year Students. Journal of Marketing Education, 37(3), 160-170. doi:10.1177/0273475315586061

Description: This study incorporated social media microblogging technology (Twitter) across disciplines to provide 411 first-year undergraduate students studying in large-classroom settings with opportunities to connect in real-time, both within and outside the classroom, with their professor, other students, and members of the professional community. This extension to the traditional teaching and learning environment gave students unique opportunities to enhance their university experience, both from engagement, learning and community-connectedness perspectives. Based on student outcomes and lessons learned, we provide educators with insights into the effective use of social media microblogging technology in a large-classroom format.

Questions to Consider:

1. This article discusses the positive outcomes of utilizing Twitter as a learning interface.  What could be some possible negative outcomes of educators embracing social media, in general, as an educational tool?
    
2. Which of the following was one finding from this study?
   
   1. There was a significant positive correlation between tweeting frequency and final grade for females.
   2. There was a significant positive correlation between tweeting frequency and final grade for males. (Correct answer)
   3. There was a significant positive correlation between tweeting frequency and final grade for both males and females.
   4. There was no relationship between tweeting and final grade.
       
3. Which of the below is NOT a recommendation for faculty who wish to use Twitter in their classes.
   
   1. Strong initial faculty presence on Twitter
   2. Early on, allow students to take the lead, and the faculty be minimally present on Twitter (Correct answer)
   3. Justify the use of Twitter in the classroom
   4. Make participation on Twitter mandatory