After studying this chapter, you will be able to:

1 Identify the ways in which we select information from the environment to form perceptions.

2 Describe how we organize and interpret information to make sense of the world.

3 Describe the factors that lead to differences in perception, and how those differences influence communication.

4 Explain the nature of the self and its relationship to communication.

5 Explain how communication continuously creates and influences identity.