SAGE Journal Articles

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Journal Article 1: Gibbs, J. L., Ellison, N. B., & Lai, C. H. (2010). First comes love, then comes Google: An investigation of uncertainty reduction strategies and self-disclosure in online dating. Communication Research. doi:10.1177/0093650210377091.

Abstract: This study investigates relationships between privacy concerns, uncertainty reduction behaviors, and self-disclosure among online dating participants, drawing on uncertainty reduction theory and the warranting principle. The authors propose a conceptual model integrating privacy concerns, self-efficacy, and Internet experience with uncertainty reduction strategies and amount of self-disclosure and then test this model on a nationwide sample of online dating participants (= 562).The study findings confirm that the frequency of use of uncertainty reduction strategies is predicted by three sets of online dating concerns—personal security, misrepresentation, and recognition—as well as self- efficacy in online dating. Furthermore, the frequency of uncertainty reduction strategies mediates the relationship between these variables and amount of self-disclosure with potential online dating partners. The authors explore the theoretical implications of these findings for our understanding of uncertainty reduction, warranting, and self-disclosure processes in online contexts.

Journal Article 2: Hennig-Thurau, T., Malthouse, E. C., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A., & Skiera, B. (2010). The impact of new media on customer relationships. Journal of Service Research13, 311–330.

Abstract: Recent years have witnessed the rise of new media channels such as Facebook, YouTube, Google, and Twitter, which enable customers to take a more active role as market players and reach (and be reached by) almost everyone anywhere and anytime. These new media threaten long established business models and corporate strategies, but also provide ample opportunities for growth through new adaptive strategies. This paper introduces a new ‘‘pinball’’ framework of new media’s impact on relationships with customers and identifies key new media phenomena which companies should take into account when managing their relationships with customers in the new media universe.

Journal Article 3Scolari, C. A. (2009). Mapping conversations about new media: The theoretical field of digital communication. New Media & Society11, 943–964.

Abstract: This article reflects on the current state of digital communication studies in the context of mass communication research in order to characterize the enunciators and the contents of scientific conversations about digital communication and to sketch a map of possible interlocutors who might enrich this new research field. After quickly exploring the paradigms of mass communication studies, the article deals with the main theoretical conversations about digital communication. The second part of the article describes the transformations that the appearance of digital technology has generated in communication processes.

The article concludes with an agenda of the main issues and partners that theoretical conversations about digital communication should include. The article analyzes the constitution of a new scientific field and describes the process that may, in the future, lead to the creation of a theory of digital communication.