SAGE Journal Articles

Click on the following links. Please note these will open in a new window.

Journal Article 1: Thro, A. B. (2009). CEOs' Hybrid Speeches: Business Communication Staples. Journal of Business Communication.

Abstract: Closely examining a number of contemporary speeches given by CEOs, this study highlights differentiating features of two business speech genres that together account for a large number of corporate speeches. These genres, which are exemplified by speeches given at events such as industry conferences or company ceremonies, are unlike other business speech genres in that they pursue two main communication ends at once. They take on an assignment set by the speaking occasion while simultaneously pursuing the speaker’s commercial objective. CEO speakers construct the hybrid speeches of these two genres by drawing on and modifying single-purpose speech types regularly used today both in business and in other sectors. Recognizing the dual communication purpose of hybrid speeches is critical for understanding their unusual structures and for developing appropriate standards to evaluate them.

Journal Article 2: Roberts, C. (2010). Correlations among variables in message and messenger credibility scales. American Behavioral Scientist54, 43–56.

Abstract: Although credibility is a complicated construct involving interrelationships among messenger, message, communication channels, and recipients, the most widely used credibility indexes seek to measure only one of those attributes at a time. This study used two widely used credibility scales to simultaneously measure message and messenger credibility. An analysis showed high correlations between the two scales and among their individual variables but still distinguished differences between messenger and message.

Journal Article 3den Ouden, H., & van Wijk, C. (2011). Plagiarism: Punish or prevent? Some experiences with academic copycatting in the Netherlands. Business Communication Quarterly74, 196.

Abstract: Students write papers in many of their courses to improve their writing skills and to foster an active attitude toward learning. Every year, they hand in hundreds of papers for teachers to assess. This stream may get polluted in two ways: by simple copying from Internet sources and by the exchange of text fragments between students. These practices pose a serious threat to any kind of valid grading of individual performances. Fortunately, the very same Internet also offers us the instrument to clean up this stream. In this article, the authors discuss how they adopted "Ephorus" to help detect plagiarism. Although "Ephorus" is keeping students on the right track, there is still much to do during classes. In their teaching, the authors believe that prevention is better than punishment and that they should approach rookies and senior students differently. Their approach is a straightforward one: combine the inherent threat of detection through the use of a detection tool with clear instructions and carefully designed writing tasks. In their experience, the best one can do is to frustrate misconduct. Stimulate and reward the large majority that abide by the rules, and reserve punishment for the reluctant few.