After studying this chapter, you will be able to:

1 Explain how to define the purpose and types of a presentation.

2 Describe the ways to choose a topic that is suitable for the type of presentation.

3 Explain how to conduct an audience analysis to achieve the most impact.

4 Summarize the seriousness of plagiarism and how to avoid it.

5 Identify effective ways to build credibility for your presentation with research.

6 Create the basic structure of a presentation.