This chapter will help you:

• Explain the advantages and disadvantages of surveys as a research method.
• Explain the advantages and disadvantages of mail, phone, face-to-face, and online surveys.
• Demonstrate with examples common ways of formatting survey questions.
• Describe with examples common problems in survey wording and how to correct them.
• Identify ways to improve survey response rates.
• Discuss the advantages and disadvantages of using other people’s survey data.