Click on the following links. Please note these will open in a new window.

Video Link

Video Link 12.1: Learn more about Edward L. Bernays.

Video Link 12.2: Find out how Domino’s and Pizza Hut reacted to ugly videos created by rogue employees.

Video Link 12.3: Watch how West Virginia University handles public relations.
 

Audio Link

Audio Link 12.1: Miszou Football and the Power of the Players

Audio Link 12.2: Lobbyists Loom Behind the Scenes of School Nutrition Fight.
 

Web Link

Web Link 12.1: Read the original story about Rita Hayworth and Rihanna.

Web Link 12.2: The Public Relations Society of America defines public relations.

Web Link 12.3: Review five things everyone should know about PR.

Web Link 12.4: Examine how Exxon and BP handled public relations during the major spills.

Web Link 12.5: Review lessons learned from an Apple PR executive.

Web Link 12.6: Learn how Dr. King demonstrated his understanding of public relations.

Web Link 12.7: Keep up-to-date with content from the author’s blog.