Learning Objectives

After studying this chapter, you will be able to:

  • Explain the importance of the Saturday Evening Post in the development of the mass media in the United States.
  • Describe the key characteristics of trade, literary, and consumer magazines.
  • Illustrate how magazines have given a voice to different groups of people.
  • Discuss the role that magazines and magazine ads play in defining people’s body image.
  • Describe what is meant by “native advertising” and why it is controversial.
  • Discuss the major trends in twenty-first-century magazine publishing.