Mass Communication: Living in a Media World
Sixth Edition
Learning Objectives
After studying this chapter, you will be able to:
- Discuss the history and development of our understanding of media effects.
- Explain how the critical theory model differs from the effects models.
- Name four types of effects the mass media can have.
- Explain eight major communication theories and their uses.
- Explain how the Mean World Syndrome addresses the effects of consuming large amounts of violent media.