Learning Objectives

After studying this chapter, you will be able to:

  • Discuss the history and development of our understanding of media effects.
     
  • Explain how the critical theory model differs from the effects models.
     
  • Name four types of effects the mass media can have.
     
  • Explain eight major communication theories and their uses.
     
  • Explain how the Mean World Syndrome addresses the effects of consuming large amounts of violent media.