Mass Communication: Living in a Media World
Sixth Edition
Study Questions
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Comparing printed books and e-books, what are the advantages and disadvantages of each?
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How is the long tail impacting publishers, authors, booksellers and readers?
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What was the impact of the printing press? What role did it have in bringing about social change?
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Should local communities be allowed to ban books? Explain why or why not.
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Should parents and guardians have a say in what their children read in public schools? Explain why or why not.
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How can a book become part of a wider corporate "synergy?" Name some recent books that were examples of this synergy.