Mass Communication: Living in a Media World
Study Questions
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What impact did I Love Lucy have on the television industry? Study the innovations and business structure behind the show. Are network shows still following the same template today?
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How did Ted Turner take more traditional media platforms, like a local UHF station, and expand or change them?
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Why were movie and television producers upset with the invention of the VCR? How did they initially respond?
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What impact did the creation of the Fox network have on the broadcast television industry? Explain.
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VCRs were eventually replaced by newer technology in the form of DVRs. What are some newer technologies that provide content to consumers? Have you used a VCR or DVR in recent years?
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What changes did Univision bring to the American television landscape?
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What are some of the elements of the “earthquake in slow motion” discussed in the text? How have those changes affected the industry? The content on broadcast networks?