Video and Multimedia
Click on the following links. Please note these will open in a new window.
Video Link 11.1: Check out commercials with a list of famous advertising catchphrases.
Video Link 11.2: View examples of the classic ads.
Video Link 11.3: See a collection of national ads
Video Link 11.4: See the ads from American Apparel, Bud Light, and Guiness.
Video Link 11.5: Find out more about advertising legend David Ogilvy.
Video Link 11.6: View several urban McDonald’s ads.
Video Link 11.7: Watch Coca-Cola’s famous vintage commercial.
Video Link 11.8: Take a look at some of the native ads discussed above.
Video Link 11.9: Take a look at Kathryn Koegel’s analysis of successful mobile advertising efforts, including the iButterfly campaign.
Video Link 11.10: Check out examples of both punk polka and techno polka.
Audio Link 11.1: The black advertising pioneer who changed how marketers talk to people of color.
Audio Link 11.2: TV networks hope new shows will attract advertisers.
Web Link 11.1: Read more about Target's targeting.
Web Link 11.2: Check out vintage ads from the 1700s through the early 2000s.
Web Link 11.3: Find out more about the top U.S. advertising agencies.
Web Link 11.4: Check out the selection of outdoor ads.
Web Link 11.5: Want to know your own VALS category? Take the survey!
Web Link 11.6: See how Mountain Dew's ad featuring Felicia the Goat went terribly wrong.
Web Link 11.7: Here are several ads from mainstream companies supporting gay marriage.
Web Link 11.8: Check out claims of subliminal advertising.
Web Link 11.9: See the latest on Super Bowl advertising.
Web Link 11.10: Read the Institute of Medicine report on advertising food to children.
Web Link 11.11: Keep up-to-date with content from the author’s blog.