What’s the difference between an internal and external public?

What are Bernays’ three major functions of PR?

Who were the first groups to take steps to improve their public images?

What are the five components of ROPES?

What is the definition of a crisis in PR terms?

How has the Internet and social media impacted PR?

Using the Velveeta “cheesepocalypse” as a case study, identify terms and ideas in this chapter that were used in Kraft’s analysis and response to the news of a Velveeta shortage.