Learning Objectives

After studying this chapter, you will be able to:

  • Define five major ethical principles affecting journalism.
  • Explain the Bok model for ethical decision making.
  • Explain the kinds of difficulties journalists and media writers have encountered in attempting to be truthful.
  • Discuss the ethical issues related to sensationalism in the news.
  • Explain how journalists can get into trouble trying to report on rapidly breaking stories.
  • Explain how and why advertisers attempt to control the media in which they place their ads.
  • D iscuss the ethical conflict in public relations between serving the client and serving the public.