Mass Communication: Living in a Media World
Sixth Edition
Study Questions
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What were the differences between the photograph and gramophone?
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How did “soap operas” get their name? Explain the connection between the content and the target audience.
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What was the significance of the Radio Music Box memo?
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How did the rise of Motown mirror other events in US-American culture?
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In what ways have the rap and hip-hop music genres been controversial? Explain.
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What action did the FCC take in 1985 regarding radio ownership? How has the decision influenced the radio industry?
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How is the recent evolution of formats and transmission methods similar to the early days of radio?
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How do listeners benefit from Pandora and Spotify? How do these services impact record labels and musicians?