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Asch Conformity Experiment

This video relates to Learning Objective 4-3.  Learn more on page 102.

A video experiment demonstrating the power of conformity.

1. If you were involved in this experiment, how do you think you would behave?
2. Would you go along with the majority opinion or would you trust your own eyes?
3. How can one avoid groupthink?

The Creative Process

This video relates to Learning Objective 4-4.  Learn more on page 109.

Sometimes reaching a solid solution requires a creative decision-making process. Filmmaker and Webby Awards founder Tiffany Shlain describes her take on the creative process.

1. Which parts of the creative process do you enjoy the most?
2. Which parts of the creative process do you enjoy the least?
3. How could this creative 10-step perspective be applicable to life or business decisions?

Practicing Management

This video relates to Learning Objective 4-6.  Learn more on page 118.

Henry Mintzberg talks about management as a craft and science through the function of decision making.

1. Managers consider their job as thinking? Why?
2. Can you use decision making for finding a mate?
3. Thinking first or seeing first.  Which approach do you take when making decisions?