Managing Hospitality Organizations: Achieving Excellence in the Guest Experience
Welcome to the SAGE edge site for Managing Hospitality Organizations, 2e.
The SAGE edge site for Managing Hospitality Organizations by Robert C. Ford and Michael C. Sturman offers a robust online environment you can access anytime, anywhere, and features an impressive array of free tools and resources to keep you on the cutting edge of your learning experience.
“A perfect book for any Hospitality program, excellent instructor support, and a good resource for students.”
–Denise A. Braley, Mitchell College
Today’s economy is dominated by the rapidly growing service sector. Even businesses primarily selling goods are reinventing their image and positioning themselves as service providers. Managing Hospitality Organizations: Achieving Excellence in the Guest Experience takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Authors Robert C. Ford and Michael C. Sturman emphasize the critical importance of focusing on the guest and creating that unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in today’s ultracompetitive environment.
The Second Edition includes new coverage of technology, sustainability, sexual harassment, diversity and inclusion, and ethical leadership.
Give your students the SAGE edge!
SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more.
We gratefully acknowledge Robert C. Ford and Michael C. Sturman for writing an excellent text. Special thanks are also due to Robert Forcier of Mitchell College for developing the testbank and quizzing on this site.
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