SAGE Journal Articles
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Journal Article 1: Margolin, D., & Markowitz, D. M. (2018). A multitheoretical approach to big text data: Comparing expressive and rhetorical logics in Yelp reviews. Communication Research, 45, 688–718. doi:10.1177/0093650217719177
Abstract: This article uses a multitheoretical approach to investigate the relationship between language use and opinion expression on Yelp. Using review metadata (e.g., star rating) to observe variation in reviewer feelings and motivations, we test for the strength of different message design logics: expressive logics, where language reflects a reviewer’s underlying opinion, and rhetorical logics, where language reflects a reviewer’s desire to make his or her opinion credible and acceptable to their audience. Results suggest that emotional language is motivated by expression as higher rated businesses are reviewed with more positive and fewer negative emotion terms. Rhetorical logics are associated with the use of abstract and self-focused language, with analysis suggesting this may result from the reviewer’s decision to write either narratively or formally.
Abstract: This article presents seven principles that have guided our thinking about emotional intelligence, some of them new. We have reformulated our original ability model here guided by these principles, clarified earlier statements of the model that were unclear, and revised portions of it in response to current research. In this revision, we also positioned emotional intelligence amidst other hot intelligences including personal and social intelligences, and examined the implications of the changes to the model. We discuss the present and future of the concept of emotional intelligence as a mental ability.
Abstract: Theories of fear appeals suggest that fear-inducing messages can be effective, but public service announcements (PSAs) that emphasize fear do not always lead to desired change in behavior. To better understand how fear-inducing PSAs are processed, an experiment testing the effects of exposure to safe-driving messages is reported. College students (N = 108) viewed PSAs of varying message sensation value (MSV). Results indicated that messages with medium MSV resulted in intentions to drive more slowly than messages with low or high MSV. Measures of affective attitudes indicated that medium MSV messages resulted in fast driving being rated as less fun and exciting than those of either high or low MSV. These affective evaluations mediated the effect of message exposure on driving intention. Message derogation was not related to message intensity. Production of message-related thoughts decreased, and emotional thoughts increased with message intensity. This decrease in processing of message content suggested a limited capacity explanation for the effect of highly intense fear appeals.
Abstract: In the current study, I experimentally examined whether close relationship between a sender displaying affect and a receiver observing it fosters concordant affective reactions to the sender’s emotional displays. I recruited participants as pairs of either friends or strangers. One person served as a sender and the other person served as a receiver. The sender watched a happy or sad videotaped man, whereas the receiver observed him/her on the computer screen in a separate room. The results confirmed that the sender caught happiness displayed by the videotaped man and then passed it along to the receiver but only when the pair consisted of friends. When the pair consisted of strangers, this “second-hand” happiness contagion was blocked. The spread of sadness, however, remained unaffected by relationship closeness. This effect was not driven by the receiver’s ability to correctly decode the sender’s emotional expression.