Learning Objectives

  1. Explain the nature of perception and its relationship to reality
  2. Describe the perception process in action
  3. Explain how schemata, perceptual sets, unconscious bias, ethnocentrism, and stereotypes influence perception
  4. Distinguish among the following perceptual barriers: fact-inference confusions, allness, indiscrimination, frozen evaluations, snap judgments, and blindering
  5. Discuss how culture and gender influence perceptions of social experience
  6. Discuss how media and technology influence perceptions of social experience
  7. Identify strategies you can use to enhance your perceptual abilities