Learning Objectives

  1. Define power, comparing and contrasting the following types of power: reward, coercive, expert, legitimate, referent, and persuasive
  2. Define and distinguish among attitudes, beliefs, and values as persuasive forces, discussing strategies to help elicit compliance and restore relational balance
  3. Discuss how culture, gender, and media and technology influence both the perception and exercise of power
  4. Identify guidelines for balancing relational power