Learning Objectives

Chapter 2

  • Explain the five internal environmental factors.
  • List and explain the need for the two primary principles of total quality management (TQM).
  • Describe the three levels of organizational culture and their relationship to each other.
  • Describe how the nine external environmental factors—customers, competitors, suppliers, labor force, shareholders, society, technology, the economy, and governments—can affect the internal business environment.
  • Compare the three levels of moral development.
  • Explain the stakeholders’ approach to ethics.