Learning Objectives

  • Define and distinguish conceptualization and operationalization.
  • List five different means of operationalizing concepts.
  • Give two examples of constant and two of variable phenomena.
  • Identify the different forms of single questions and response choices.
  • Give examples of the four levels of measurement.
  • Compare the advantages and disadvantages of the four approaches to testing the validity of measures.
  • Define the four basic methods of evaluating measurement reliability.