Learning Objectives

By the end of this chapter, you will be able to:

8.1  Identify the primary types of decisions managers make to solve problems
8.2  Identify factors that influence the way we make decisions in the real world
8.3  Discuss the critical nature of creativity and innovation in today’s organizations
8.4  Describe the three-component model of creativity
8.5  Identify the three types of support for creativity
8.6  Outline the steps in the innovation process