Web Exercises

Web Exercise #1: Attitudes Quizlet

Attitudes theory is complex. There are a lot of terms and theories to remember in Chapter 6. One way to retain all of this information is through the study of flashcards. The internet site Quizlet is a popular option where you can create your own flashcards and share them with others.

Web Exercise #2: 21st-Century “Scams”

Most of the persuasion techniques that you read about in this chapter (e.g., foot-in-the-door, door-in-the-face) were documented back in the mid- to late-20th century. How persistent are these techniques over time? It may be challenging to grasp the power of these techniques unless more “modern” examples are provided—in particular, examples from the internet and social media. For this exercise:

  • Conduct an internet scavenger hunt for recent news stories on internet “scams.”
  • How do these 21st-century scams relate to the classic persuasion techniques?
  • Are there any new techniques to add to the list?